If you visit the Latest News section, you will see that we keep adding New content to the Secrets Exposed Club website.

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Time to meet a kiwi contributor! Scott Wilson is featured in our book ‘Secrets of Marketing Experts Exposed!’.

In 2004, Scott started his own business called The Entrepreneurial Copywriter. Scott is passionate about helping business owners and entrepreneurs make more money from their businesses. If you want to produce copywriting pieces that persuade and influence your customers, then Scott has some information that you need to know.

In fact, even if you just want to build rapport and trust with your customers then this marking information is just as useful. But perhaps the biggest lesson you will take from this chapter is the value of testing and measuring your material.

For some people, making money often consumes too much of their time and therefore they don’t undertake such activities. What you need to know is that testing and measuring will make you even more money! Plus, it will tell you what advertising campaigns are working and who you should be selling to. Want to know more?

Well, Scott says plenty more in this downloadable chapter.

Below is a photo of Scott and myself at our contributor event.

In Scott’s chapter you will discover:

* Learn four things that can only be achieved by having a business (the first one is leveraging).

* Understand two ways to minimise advertising scepticism and build trust and rapport with your customers.

* Write effective copy by including irresistible offers for customers (plus, there are three more things you should do).

* Understand the importance of having the time to undertake testing and measuring of your marketing material (check out a real-life example).

* Benefit from these valuable marketing tips (they will improve your success rate).

* Discover a process for taking action in your life (you will experience dramatic changes within 30 days).

Click on the link below to download the chapter now - enjoy!

Read More From Scott Wilson Now

Until next time, this is Dale Beaumont from the Secrets Exposed Club.

Today I would like to introduce you to Lyn Summers from our book ‘Secrets of Stock Market Traders Exposed!’.

Having overcome a battle with cancer, Lyn travelled to the US to learn how to trade the stock market. She then co-founded Stock Course and has enjoyed consistent returns of 2-6 per cent month.

Below is a photo of Lyn and myself at our contributor event.

She has written a fantastic chapter full of information, and you can download it straight away from the Secrets Exposed Club! In her chapter you will discover:

*Understand the significance of having trading rules (you could make $80,000 or more)!

* Selling covered calls may be the safest trading strategy for you. Find out more!

* Know whether you should start trading the ASX first before moving to international markets.

* Uncover the secret for dealing with brokers (it will save you money and heartache).

* Discover two factors that will stop you from becoming a stock market millionaire and the three big mistakes made by new investors.

* Benefit from this experienced tip: find a mentor of coach (knowhow to find one that will help you create wealth).

Click on the link below to download the chapter now - enjoy!

Read More About Lyn Summers

Until next time, this is Dale Beaumont from the Secrets Exposed Club.

Libby Dedman was only 21 years old when she bought her first hairdressing salon, Just Libby. Within five years she was hiring more staff and focusing on team building, staff retention and customer loyalty. Eighteen years later, Just Libby relaunched itself as Just Liberated, and over the next three years the small business was growing by more than 40 per cent.

She is featured in our book ‘Secrets of Small Business Owners Exposed’ and below is a photo of Libby and myself at our contributor event.

To learn more about Libby, you can download her chapter directly from the Secrets Exposed Club! In her chapter you will:

*Discover the steps required for growing your small business.

* Benefit from tips about hiring staff and team building.

* Find out the secret to a high staff retention rate.

* Learn how to keep enthusiasm and motivation up high after working for 23 years in business.

* Identify the benefits of creating customer focus groups.

* Read about some low-cost marketing strategies for keeping customers happy.

* Realise that having mentors can increase profits and contribute to a growing business.

Click on the link below to download the chapter now - enjoy!

Read More From Libby Dedman

Until next time, this is Dale Beaumont from the Secrets Exposed Club.

John Rawson has sold a lot of things - encyclopaedias, insurance, vacuum cleaners, scales, massage chairs, barbecues, cars, labour hire, printing, advertising, office machinery, veterinary products, pots and pans, cleaning products, cookware and hardware - and all before I was 28.

He reached the top of his profession as a salesperson before becoming self-employed and moving into direct marketing. He founded Demtel International, a business that became a household word in Australia and developed a reputation for being able to sell anything.

He is featured in our book ‘Secrets of Top Business Builders Exposed’ and below is a photo of John and myself at our contributor event.

To learn more about John, you can download his chapter directly from the Secrets Exposed Club! In his chapter you will:

* Find out what this salesperson learnt from knocking on one door to another to another to another…(hint: honour the customer).

* Discover how to test the viability of a product before spending tens of thousands of dollars advertising and marketing it.

* Know how to sell to international markets - they are not the same (find out some of the challenges).

*Learn what key factors are required for growing a business at a phenomenal rate. (Read an example of a company who increased their monthly sales from $30,000 to $1.2 million!)

* Benefit from these experienced tips for succeeding in direct marketing.

* Understand that most of the world’s successful entrepreneurs believe in management by service. Find out what it is! (And why management in Australia is heading for a crisis.)

* Realise how important staff retention and training is - read the research results.

To give you a taster from his chapter, below is one of his answers…

What do you believe makes an entrepreneur successful?

Just like leaders, entrepreneurs can build personal relationships through fostering cooperation and teamwork. The majority of entrepreneurs are very good communicators, at least with the group of people that form their management team. They encourage social interaction and often create personal relationships with key people in their businesses. By engaging people at all levels, and encouraging a positive approach to work and problem solving, they can develop quality front-line staff and customers. They generate amazing levels of loyalty from the people who work in their businesses.

Entrepreneurs are driven by the thrill of the chase and are always looking for the next opportunity or business deal. The thing they fear most is failure. This provides them with the motivation to succeed. Wilson Harrell called this, ‘Dealing with entrepreneurial terror, the fear at the beginning of a business’s life that it may not work’.

Click on the link below to download the chapter now - enjoy!

Read more from John Rawson

Until next time, this is Dale Beaumont from the Secrets Exposed Club

Below is a photo of myself and Jenny Cartwright, who is featured in our book ‘Secrets of Top Sales Professionals Exposed!’

Jenny is one of Australia’s top Telesales experts. From 1991 to 1997 she used direct mail and telemarketing campaigns to successfully promote inspiring coaches such as Tom Hopkins and Anthony Robbins, Zig Ziglar, James Rohn and Denis Waitley.

To learn more about Jenny, you can download her chapter directly from the Secrets Exposed Club! In her chapter you will:

* Discover the benefits of telemarketing, despite the many other mediums of communicating to prospects.

* Know the four things you should do before calling prospects - it will increase your success rate.

* Find out what call reluctance is really about - learn to overcome it!

* Uncover the most important word in sales.

* Learn how to build a presentation (but only after you have grabbed your customers’ attention first)

* Understand that it is critical to listen to customer objections - and find out how to deal with objections relating to pricing.

* Benefit from these effective tips when making follow-up calls.

Click on the link below to download the chapter now - enjoy!

Learn more from Jenny Cartwright

Until next time, this is Dale Beaumont from the Secrets Exposed Club.

Today I wanted to introduce you to Jack Fraenkel…

Jack worked his way up the ranks and occupied various middle management roles before becoming general manager of Downtown Duty Free. Since being made redundant in 1998, Jack has run his business consultancy company, working with a variety of national retailers, direct sales organisations and franchisors.

He is also featured in one of our latest books, ‘Secrets of Top Business Builders Exposed!’

This photo is of Jack and I at our contributor event:

To learn more about Jack, you can download his chapter directly from the Secrets Exposed Club! In his chapter you will:

* Discover the best way of recruiting and training team members so that you are successful in growing your business.

* Identify the four changes to business brought about by global competition, technology and education (customers and employees).

* Benefit from these tips for building a successful retailing business - and find out why customers should come second!

* Know when you should consider franchising as a business expansion strategy.

* Discover how to handle an under-performing franchisee (and how a great induction process will solve potential challenges).

Click on the link below to download the chapter now - enjoy!

Read More From Jack Fraenke Now

Until next time, this is Dale Beaumont from the Secrets Exposed Series.

Today my grandfather sent me the story below via email. It certainly lacks integrity, however that aside, it is a good example of “Thinking Outside The Box”. Plus hopefully it will make you laugh or at least put a smile on your face. Enjoy!

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Young Johnny moved to Albury and bought a horse from a farmer for $100.00.

The farmer agreed to deliver the horse the next day.

The next day he drove up and said, ‘Sorry son, but I have some bad news, the horse died.’

Johnny replied, ‘Well, then just give me my money back.’

The farmer said, ‘Can’t do that. I went and spent it already.’

‘Ok, then, just bring me the dead horse.’

The farmer asked, ‘What ya gonna do with him?

Johnny said, ‘I’m going to raffle him off.’

The farmer said, ‘You can’t raffle off a dead horse!’

Johnny said, ‘Sure I can. Watch me. I just won’t tell anybody he’s dead.’

A month later, the farmer met up with Johnny and asked, ‘What happened with that dead horse?’

Johnny said, ‘I raffled him off. I sold 500 tickets at two dollars a piece and made a net profit of $898.00.’

The farmer said, ‘Didn’t anyone complain?’

Johnny said, ‘Just the guy who won. So I gave him his two dollars back.’

Johnny grew up and now works for the government in the tax department…..

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Feel free to cut and paste the text above and send it to your family and friends.

Until next time, this is Dale Beaumont from the Secrets Exposed Club.

Denis Gianoutsos is a global transformation leadership coach who owns Maximum Stretch Limited.

His company consists of a team of strong leaders and offers services such as: executive, leadership and team coaching; leadership development; performance management; business development; facilitation; and effective team building.

This extensive knowledge and experience in leadership is reflected in this chapter. If you want to know more about any of these topics (and where leadership is heading in the future) then keep reading.

This photo is of me and Denis at our contributor event:

Denis is featured in our book ‘Secrets of Inspiring Leaders Exposed‘.

To learn more about Denis, you can download his chapter directly from the Secrets Exposed Club! In his chapter you will:

* Discover the five levels of leadership (as revealed by John C Maxwell).

* Understand that effective leaders get the best out of themselves and the people around them.

* The key to overcoming group disagreements or conflicts - communication!

* Question: is there a difference between leadership and management? Answer…

* Read 14 attributes that will increase your ability to influence (hint: attitude is at the top of the list).

* Benefit from a leading professional’s observations of current leaders in the workforce.

* Follow this two-step process to prioritise your tasks and save you time.

Click on the link below to download the chapter now - enjoy!

Become a More Successful Leader

Until next time, this is Dale Beaumont from the Secrets Exposed Club.

Today I am pleased to introduce you to David Cunningham, who is featured in our book ‘Secrets of Top Sales Professionals Exposed!’

Irish-born, David, established a career in the intense world of investment banking, before co-founding Shanghai Vision Ltd. His company sells residential real estate investments in Shanghai to non-Chinese overseas investors. Faced with having to sell something that customers could not see first is testimony to David’s ability as a salesperson.

It also serves as proof of his high energy-approach to building trust and rapport with overseas customers, hiring and motivating the right salespeople, focusing on goals and management. Find out more about David’s sales journey!

This photo is of me and David at our contributor event:

To learn more about David, you can download his chapter directly from the Secrets Exposed Club! In his chapter you will:

* Find out how to establish a business overseas and build trust and rapport with customers.

* Learn a sales process that is direct but extremely personal (and identifies the customers’ needs more specifically).

* Know what to look for when hiring salespeople (especially when high-energy people not fazed by rejections are rare!).

* Understand that you must maintain focus on your goals to succeed in a world that now has numerous distractions, like the internet.

* Benefit from this advice about selling in Asia.

To give you a little taster, here is one of the questions and answers from David’s chapter, relating to staff turnover:

From your experience, how can one reduce staff turnover? Did you ever get it wrong?

I have found that staff retention all starts with hiring correctly – prevention is better than cure. Here are the steps I use:

1. Invest the time to write a detailed and well thought-out job description.

2. Learn interviewing skills and undertake two separate interviews when looking at an applicant.

3. Ensure that the candidate reads the company business plan and meets local staff members before they start.

4. Execute ongoing quarterly appraisals with mutually agreed goals.

In the early days when I had direct management over my sales team, I had zero staff turnover. As the company grew to three sales offices globally, it became more challenging to manage the recruiting and retention of sales staff in the offices I was not present in.

I had to delegate this responsibility to other managers. I recall having one particular manager who, unfortunately, simply did not live up to the values of Shanghai Vision. He was not meeting appraisal targets and was making excuses for his poor performance. I should have had more candid appraisals with this person earlier on but I was procrastinating.

What I had was a great operations manager trying to lead a sales team and the skills mismatch was apparent. We parted ways and the person tried to sue the company for unfair dismissal.

Sales managers need excellent sales experience and a track record so they can lead by example and earn the respect of their sales team. This manager had a 100 per cent staff turnover while he was recruiting sales staff, and none of them could hit their sales target.

Lesson learnt: a different skill set is required when managing a sales team.

Click on the link below to download the chapter now - enjoy!

More Information from David Cunningham

Until next time, this is Dale Beaumont from the Secrets Exposed Club.